Services
Editorial & Commercial
Magazine stories, lookbooks, campaigns and product imagery — photography that carries an idea, art-directed from moodboard to final file.
What a commission entails
Commercial work starts before the camera comes out. We define the story, the audience, and where the images must perform — a double-page spread, a homepage hero, a shelf-edge label — then I build the shoot backwards from those frames: casting, locations, styling, and light, all agreed in a treatment you sign off.
On set I direct a full crew day when the job needs one, or run lean for lookbooks and small-brand stories. You approve frames live on a tethered monitor, so there are no surprises in the edit.
WHAT'S INCLUDED
- Creative treatment & moodboard
- Casting, location & styling direction
- Full or half shoot days with crew
- Live tethered approval on set
- Retouch to campaign standard
- Clear licensing for your channels
How it works
01
Discovery
Audience, message, placements — the strategy the images must serve.
02
Treatment
Moodboards, references and a shot plan you approve before anything is booked.
03
Production
Casting, styling and shoot days run to the treatment, with live approval.
04
Post & licence
Campaign-grade retouch, crops for every placement, documented rights.
"Our menu finally looks like our food tastes. Dessert sales are up and the photos did it."
Commission questions
How do you price commercial work?
By scope: shoot days plus licensing based on where and how long the images run. You'll get one clear quote covering production, post, and rights — no day-rate fog.
Can you work with our art director?
Happily — half my commercial work is collaborative. I slot into your team's concept or lead the creative myself, whichever serves the brief.
Do you handle casting and locations?
Yes. I work with trusted casting and location partners in New York and can crew a full production — stylists, hair and make-up, assistants — or keep it lean for smaller stories.
Who owns the images?
You licence exactly what you need — term, territory, and media spelled out in plain language. Buyouts are available; most clients licence for 2–3 years across their channels.
Related services
Have a story, product, or campaign in mind?
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